"I Have My Product Idea. Now Where Do I Get Customers?" A Founder’s Orientation to Customer Development

"I Have My Product Idea. Now Where Do I Get Customers?"

A Founder’s Orientation to Customer Development

Presented by Martin Trust Center EIR Kyle Judah

Wed 12/3/2014, 12-1pm, E40-160

So you have your stellar idea, your innovative technology, or your passion to make the world a better place. Now, just sit back and watch the customer money roll in, right?

Not that simple. Getting customers is no secret, as long as you know how to focus your efforts and know how to listen to your customers and build what satisfies their "pain" -- what so inconveniences them that they are willing to pay you money to make it better. Learn how to get customers without simply "crossing your fingers and hoping."

Martin Trust Center entrepreneur-in-residence Kyle Judah, co-founder of RecoVend and now the program director of the MIT Global Founders' Skills Accelerator, will step you through how to make sure your market and target customer are properly defined so you're not wasting your time building stuff that nobody ever buys.

Non-pizza lunch will be provided.

This event is part of the series "A Founder's Orientation to..."

• Wed 11/5, 12-1pm: How to Get Money for Your Startup: A Founder’s Orientation to Venture Capital
• Wed 11/12, 12-1pm: What Legal Stuff Do I Really Need to Know When Starting a Company? A Founder’s Orientation to Startup Law
• Wed 11/19, 12-1pm: How Do I Find a Co-Founder? A Founder’s Orientation to Building a Team
• Wed 11/19, 6-9pm: How Can MIT Resources Help My Startup Idea? A Founder’s Orientation to the Martin Trust Center (6-7pm), followed by MIT Student Entrepreneurship Meetup & Cornhole Toss (7-9pm) -- RSVP for the whole evening or just the meetup
• Wed 12/3, 12-1pm: I Have My Product Idea. Now Where Do I Get Customers? A Founder’s Orientation to Customer Development

View all of our Fall 2014 upcoming events by clicking here.